Small Business Big Marketing
Marketing Made Simple
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247 – Turning personal tragedy in to a passion business with John Maher of Carmen’s Road Safety
A slightly different episode today. I have a fireside chat ...
A slightly different episode today. I have a fireside chat with John Maher, of Carmen's Road Safety, who's turned his family's personal tragedy in to a thriving little business that's making a very big difference. -
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246 – How to create a point of difference in a crowded market place with Optometrist turned entrepreneur Dr. Robert Zoellner
Are you hanging out for that time when you’re making ...
Are you hanging out for that time when you’re making so much money that you can start investing in businesses you’re passionate about? Well, that’s exactly where today’s guest is at - he’s a very successful Optometrist trapped in an entrepreneur's body!
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245 – How generous businesses are winning more customers
Generous businesses win. Period. Now whilst greed may have been ...
Generous businesses win. Period. Now whilst greed may have been good way back in the heady 1980's (geez I loved the 80s!), these days it's businesses that give, that are generous, that are building a tribe of loyal, long time customers. And as a result,
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244 – How can I get millions of views on YouTube? Great question. Listen in as someone who’s done it explains how.
25 million views on one beautifully simple YouTube video ...
25 million views on one beautifully simple YouTube video ... yet, for today’s guest, sales just aren’t what they should be. Mmmmmm, what’s goin’ on?! - Plus I take you behind the scenes of my show's new sound bed,
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243 – A retail marketing case study in which David gives Goliath a real going over!
We’ve all had to compete against businesses much larger than ...
We’ve all had to compete against businesses much larger than us, right? And sometimes it ends in tears. Well, not for today’s guest - Karen Justice, founder of Just For Pets. It started in tears, but now she’s taking on the big boys ... and winning,
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242 – University dropout now doing a million bucks a month with health brand Amazonia, and things are just warming up
Another bloody health food brand! Well, not really. This one's ...
Another bloody health food brand! Well, not really. This one's doing a million bucks a month in sales, and was founded by a university drop out who's doing some very cool stuff to stand out in an ultra crowded market place. -
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241 – This physio gets a grip by turning to socks. Yeah, socks!
Ever think, "Geez, I wish I'd thought of that!"? Well, ...
Ever think, "Geez, I wish I'd thought of that!"? Well, today's guest thought of it. Acted on it. And is now making money from it. "It" being Gripsox. Yeah ... socks with grip! - In 2005 physiotherapist Luke Goodwin launched GripSox; which are now sold...
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240 – Hotel Quickly is a disruptive app that’s challenging a market that has become way too complacent
I don’t know about you, but I download a lot ...
I don’t know about you, but I download a lot of apps. I get excited at the time, but then forget to use them. Today’s guest, Christian Mischler of Hotel Quickly has created a very disruptive app in an industry that is ripe for some good old-fashioned d...
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239 – A Live TV Appearance I Did Recently (11-minutes of my 15-minutes of fame!)
I used 11-minutes of my 15-minutes of fame recently when ...
I used 11-minutes of my 15-minutes of fame recently when appearing on Sky Channel's Business Success program. And I absolutely loved it. It was not only good to be on the other side of the microphone, but I must say live TV was as fun and exciting as I...
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238 – How a little black dress lead this fellow to a very big idea.
Picture this. You’re out at the clothes line hanging your ...
Picture this. You’re out at the clothes line hanging your wife’s little black dress, when suddenly you’re struck by an idea. No, not to put her dress on, but to add a hook to the peg. The next thing you know you’ve invented the Heg,