Small Business Big Marketing
Marketing Made Simple
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267 – How to pitch your business with Pitch Anything’s Oren Klaff
Do you struggle nailing your business pitch? Plenty do. Well, ...
Do you struggle nailing your business pitch? Plenty do. Well, that’s all about to change as today’s guest, Oren Klaff of Pitch Anything, takes us through a very simple pitching process. Afterall, life’s a pitch!
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266 – How to harness the marketing power of review sites with Yelp’s Nicholas Lembo
Why does harnessing the power of review sites in your ...
Why does harnessing the power of review sites in your marketing strategy makes good sense? Because us humans love the opinions of others when making a purchase decision. In fact, the majority of customers (some say up to 81%) read online reviews before...
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265 – Pinchapoo is a cheeky charity founded on a very personal story.
Pinchapoo was borne from a simple, cheeky concept - ‘pinch' ...
Pinchapoo was borne from a simple, cheeky concept - ‘pinch' the shampoos and toiletries provided in your hotel room, and donate them to those who need them most. How cheeky is that?! - Join me for a fireside chat with founder Kate Austin as she shares...
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264 – How to use storytelling to create a strong brand with Dave Munson of Saddleback Leather
Dave Munson is a great story-teller. Oh, and he happens ...
Dave Munson is a great story-teller. Oh, and he happens to own a small business - Saddleback Leather. They make and sell leather bags that Indiana Jones would be happy to carry. - Integrating his amazing story-telling skills in to his website copy,
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263 – How to create a customer experience with Aleenta Barre’s Kylie Roberts
Knowing how to create a customer experience that is remembered, ...
Knowing how to create a customer experience that is remembered, talked about and shared is simply great marketing, and a great way to differentiate your business in any crowded market place. - Kylie Roberts, co-founder of Aleenta Barre is nailing it.
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262 – Rand Fishkin on SEO Tips For Small Business
Rand Fishkin is ranked in the top 3 SEO experts ...
Rand Fishkin is ranked in the top 3 SEO experts in the world. That's no mean feat given the amount of people trumpeting themselves as SEO experts. As the founder of MOZ, Rand has spent his business life helping businesses of all sizes rank well on Goog...
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261 – This Chiropractor’s video marketing strategy generated 5 million views in 2-months. And that’s not all.
Imagine a marketing strategy that generated 200+ email enquiries per ...
Imagine a marketing strategy that generated 200+ email enquiries per day. Has people travelling from across the world to use your services. And that's created a three month waiting list for new clients. - Well,
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260 – Four successful business women share their marketing & business tips
Michelle Bridges, Mia Freedman, Naomi Simson & Karen Jacobsen are ...
Michelle Bridges, Mia Freedman, Naomi Simson & Karen Jacobsen are just some of the amazing and successful business women who I've been lucky enough to interview over the past few years. And boy, have they shared some marketing gold. - So,
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259 – How to create a lifestyle business, with virtual lawyer Sarah Bartholomeusz
Ever wondered how to create a lifestyle business? You know, ...
Ever wondered how to create a lifestyle business? You know, where you swing from a hammock, MacBook on your lap? Well, today’s guest isn’t quite there yet, but she has escaped the cubicle and is running a very cool virtual legal practice. -
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258 – How to market your business on a shoestring with Aydin Mirzaee
Ever feel constrained by having no dough to spend on ...
Ever feel constrained by having no dough to spend on marketing? Fear not … today’s guest was in that boat. I stress WAS. He got to the point of spending a million bucks a year on just one marketing channel. Then something very cool happened. -
