The Business Stylist® Podcast
Debbie LaChusa is known as The Business Stylist® because she teaches coaches, consultants, and other service professionals how to package their services, how to brand themselves and their business, how to market, and how to sell with integrity. Every week, Debbie shares bite-sized marketing strategies ...
Debbie LaChusa is known as The Business Stylist® because she teaches coaches, consultants, and other service professionals how to package their services, how to brand themselves and their business, how to market, and how to sell with integrity. Every week, Debbie shares bite-sized marketing strategies to help busy service-based business professionals makeover (or design) their business, brand, and marketing so they “fit” them to a T and more effectively attract their ideal clients. The result? A more enjoyable, successful, and profitable business!
Show all Visit Show Website http://www.debbielachusa.com/Recently Aired
-
HD
The Business Stylist® Podcast Episode 90
How to Create Marketing That Gets Attention In this episode ...
How to Create Marketing That Gets Attention In this episode I talk about the difference between focusing on Features, Benefits, and a Promise in your marketing message. I share why focusing on Features is not an effective way to market,
-
HD
The Business Stylist® Podcast Episode 89
What Not to Talk About in Your Marketing and Why ...
What Not to Talk About in Your Marketing and Why In this episode I share what you don't want to talk about in your marketing, and why. Making this mistake is more common than you might think and there's a good reason for that.
-
HD
The Business Stylist® Podcast Episode 88
7 Things to Consider When Picking Your Niche In this ...
7 Things to Consider When Picking Your Niche In this episode I share 7 important things to consider when picking your niche, to ensure you pick one you can build a profitable, enjoyable, and successful coaching or consulting business around. -
-
HD
The Business Stylist® Podcast Episode 87
Why Picking Your Best Niche is So Important Most coaches ...
Why Picking Your Best Niche is So Important Most coaches and consultants know they need to pick a niche or identify a specific target market. Despite this fact, many are focused on what they do instead of focusing on what their niche wants.
-
HD
The Business Stylist® Podcast Episode 86
What is a Signature Program and Why Should You Have ...
What is a Signature Program and Why Should You Have One? In this episode I explain what a signature program is and why marketing and selling one signature program is the best way for coaches and consultants to start out in business. -
-
HD
The Business Stylist® Podcast Episode 85
Beyond Benefits: How to Market and Sell a Promise Perhaps ...
Beyond Benefits: How to Market and Sell a Promise Perhaps you've been taught to talk about benefits in your marketing. That's not a bad thing. It's certainly better than talking about yourself or what you do. However,
-
HD
The Business Stylist® Podcast Episode 84
5 Ways to Research a Potential Niche or Specialty As ...
5 Ways to Research a Potential Niche or Specialty As a coach or consultant, how do you know if the niche or specialized market you want to go after is a good one? You do research! In this episode I share 5 simple ways you can research a potential nich...
-
HD
The Business Stylist® Podcast Episode 83
4 Reasons Coaches and Consultants Should Not Sell Their Time ...
4 Reasons Coaches and Consultants Should Not Sell Their Time In this episode I share 4 reasons you don't want to sell your time by the hour, week, month or any other increment... what you should be selling instead, and most importantly, WHY! -
-
HD
The Business Stylist® Podcast Episode 82
Common Objections to Creating One Signature Program I always advocate ...
Common Objections to Creating One Signature Program I always advocate that new coaches and consultants develop one signature program to market and sell. And, that they don't create additional programs, products,
-
HD
The Business Stylist® Podcast Episode 81
3 Reasons Coaches & Consultants Should Develop Their Own Signature ...
3 Reasons Coaches & Consultants Should Develop Their Own Signature Process In this episode I share 3 reasons you should develop your own signature process and program, and sell that instead of selling your time by the hour, week, month,
