Digital Marketing Insider
Digital Marketing Insider is produced by ROARlocal, a cutting edge marketing agency specialising in digital marketing strategy and implementation, online business marketing.
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DMI 026 – 10 Money Losing Mistakes When You’re Selling B2B With Paid Search
Despite lower budgets, B2B digital marketing is often a lot ...
Despite lower budgets, B2B digital marketing is often a lot harder than B2C digital marketing, primarily because its goals are more considered purchases from savvier buyers. As a result, I often see larger and more frequent mistakes in B2B digital mar...
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DMI 025 – Two Ways To Start A Business
When most people start a business, the overall plan goes ...
When most people start a business, the overall plan goes something like this: Get funding (angels, VCs, absurd amounts of credit card debt, whatever it takes) Find product/market fit (make sure customers actually love what you have to offer)
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DMI 024 – The Digital (Dirty) Tricks to Election Success
It's nothing new to see politicians using every trick in ...
It's nothing new to see politicians using every trick in the book to help them win an election and you can go back decades and find examples of clever marketers and spin doctors using the best techniques of the day to give their man, (or woman),
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DMI 023 – Direct Response Social Media Marketing
The social media management I see is utter crap. It ...
The social media management I see is utter crap. It reminds me of the image advertising I see loss making companies running all the time, so I’ve coined the phrase: Direct Response Social Media Marketing
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DMI 022 – How One Letter Can Lose You £100K
A quick but important lesson in PPC strategy for you. ...
A quick but important lesson in PPC strategy for you. One of the services we offer is mobile website design, we’re very good at building mobile optimised websites and then driving a ton of local traffic to them,
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DMI 021 – The UK is Leading The World In Mobile Usage
Can Your Business Benefit From Mobile? More and more people ...
Can Your Business Benefit From Mobile? More and more people are using mobile platforms today, which of course means that most advertisers have made the switch. Traffic levels on mobile platforms often exceeds those of desktop platforms greatly,
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DMI 020 – Where To Advertise Online
There are dozens of different channels to choose from. And ...
There are dozens of different channels to choose from. And online channels are fragmenting each year, creating endless ways for you to reach your customers. Here’s a few of your digital options: Paid Search (Google PPC, Bing, LinkedIn ads,
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DMI 019 – How To Kill A Business
99% copy writers will hate this... That's because 99% of ...
99% copy writers will hate this... That's because 99% of the copywriters out there will kill your business if you use them. (click here to tweet this) Here's why.. - If you prefer to read than listen, check out the original post How To Kill A Busine...
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DMI 018 – Why Your Business Idea is Worthless
Many new entrepreneurs (and plenty of battle-hardened ones) believe that ...
Many new entrepreneurs (and plenty of battle-hardened ones) believe that all they need is one brilliant idea. If they come up with the idea for the next Google, Facebook, or Apple, they’ll have it made and be on easy street.
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DMI 017 – 7 Habits Of Highly Effective Social Media Marketers
To celebrate the fact that one of our clients, the ...
To celebrate the fact that one of our clients, the Worthing & Adur Chamber, has a page on Facebook which is now reaching over 1000 people, I've decided to create my own “7 Habits of Highly Effective Social Media Marketers”.
