PreneurCast: Entrepreneurship, Business, Internet Marketing and Productivity By PreneurGroup
Author and serial entrepreneur Pete Williams and Digital Media Producer Dom Goucher discuss Entrepreneurship, Business, Internet Marketing and Productivity (with a fair smattering of Software and Gadgets too). Hosted by Pete Williams and Dom Goucher.
Visit Show Website http://www.preneurmarketing.com/Recently Aired
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048: Marketing Nouns and Marketing Verbs
Pete talks to Dom about Marketing Nouns vs. Marketing Verbs ...
Pete talks to Dom about Marketing Nouns vs. Marketing Verbs - two ways to identify prospects and customers and to focus your marketing. By thinking about verbs (actions and states of being) as well as nouns (names), you can target your marketing even more
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047: Pricing
Pete's back, and this week the topic of discussion with ...
Pete's back, and this week the topic of discussion with Dom is pricing. Increasing your price is one of the 7 levers of business, so Pete introduces the concept of "price elasticity" and talks about 6 factors that can help you when putting your prices up.
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046: Coaching in Business
Dom talks to Robyn Logan of International Coach Academy about ...
Dom talks to Robyn Logan of International Coach Academy about how Coaching can benefit Entrepreneurs. They discuss how a Coach can help you break through barriers and achieve your goals, and Robyn shares some Power Tools for listeners to try themselves.
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045: Networking For Business
Dom interviews John Davy, someone who has made a living ...
Dom interviews John Davy, someone who has made a living from Networking: getting out there and meeting people and building a circle of contacts to share business opportunities with. John discusses the benefits and shares tips on how you can get started.
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044: Outsourcing - Mechanics vs Core Business
Outsourcing is a popular topic at the moment. This week, ...
Outsourcing is a popular topic at the moment. This week, Pete and Dom talk about identifying tasks that can be outsourced, both in your own list of responsibilities and those of your staff, to improve effectiveness and profitability in your business.
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087: End of Year Awards 2012
It's the end of another year, and time for Pete ...
It's the end of another year, and time for Pete and Dom to run down the things that they were most impressed with this year. All the usual categories are covered: Books, Software, Hardware, Podcasts, Services, Courses, Blogs, plus some special mentions.
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043: Marketing Assets
Inspired by a presentation given by Eugene Ware of Noble ...
Inspired by a presentation given by Eugene Ware of Noble Samurai, Pete and Dom discuss Marketing Assets, the things in your business that bring you more traffic, improve your opt-ins and conversions, and affect other aspects of your profitability.
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042: Branding is a By-Product
Pete and Dom discuss branding, and Pete explains why branding ...
Pete and Dom discuss branding, and Pete explains why branding and brand awareness should a by-product of the content or service you provide, rather than the focus of your marketing efforts, and that you should market your content or service not your brand
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041: The Marketer's Filter
Pete and Dom discuss the Marketers Filter, a way of ...
Pete and Dom discuss the Marketers Filter, a way of evaluating your use of various marketing channels which will help you get the most from them. Pete uses Cialdini's Influence factors and The Marketing Symphony as example frameworks to check against.
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040: Getting Publicity with Press Releases
In their 40th episode, Pete talks to Dom about getting ...
In their 40th episode, Pete talks to Dom about getting publicity and promoting your business in the "real world media" using Press Releases. Pete talks about his blueprint for writing press releases, and gives some tips for ways to make them stand out.
